The Authority has received representations from some of the service providers and consumers to increase the limit of 100 SMS per day per SIM. The Authority has considered these representations and decided to increase the limit of one hundred SMS per day per SIM to two hundred SMS per day per SIM.
Telemarketers and transactional message sending entities which are registered with TRAI are already allowed unlimited number of messages.
New Limits for Subscribers:
Prepaid: 200 Per day, Per SIM
Postpaid: 6000 Per Month, Per SIM
Penalty:
The penalty for violating the text message limit has been set between Rs 25,000 and Rs 2.5 lakh. Telemarketers can also be blacklisted for two years after the sixth instance of violation.